Paul Falltrick, BaByliss PRO ambassador and creator of our latest collection, Alchemy, has put together his top ten tips for creating styles for photo work:

1) Planning is key - make sure you know what you are aiming to achieve before getting in front of a camera, i.e. how many finished looks you want.

2) Be realistic. It is better to have four excellent finished looks than eight that are mediocre.

3) Practice the styles in advance - to increase your speed and perfect the finished look. But remember you only need to concentrate on the area that will be seen by the camera. If the style will be shot from the front don’t waste time perfecting the back of the style (especially if you are spending money on the full works - studio, photographer, make-up artist, stylist etc) Time is crucial!