''BaByliss PRO products are the same as those on the high street – just more expensive as they are aimed at professional hairdressers.''

MYTH

BaByliss PRO products are designed for heavy duty, salon or session work – to be used several times a day, everyday. All high street electricalstyling products are designed to be used a few times a week at the most.

''BaByliss PRO products are tested by professional hairdressers before being mass produced.''

FACT

At the development stage all our products are tested by leading hairdressers, session stylists and salon based hairdressers. This ensures we have researched how a new product works in each situation and that it meets our high standards. It also means that if hairdressers aren’t happy with an aspect of the product – where the buttons are placed, the angle of the handle etc – we can change it. There are also products that never see the
light of day because our hairdressing testers don’t see a real use for them. As a company we strive to make sure that if we launch a product hairdressers are going to want to use it.

''All electrical products are made in factories in the Far East where the product company has no control.''

MYTH

Whilst most of BaByliss PRO products, like many others, are made in the Far East we know the people who make ours. We have a large research and development operation based in the Far East who constantly inspect on-going production and maintain quality control. And our Italian dryers are designed and manufactured in Italy.