With nearly 20 years experience in the industry and a following of high profile celebrity clients such as Madonna, Adam knows just how important it is to have the right tools to help him acheive his clients desired style.

Asked about what he uses to achieve the perfect look Adam comments; ''I like the fact that the BaByliss PRO Torino dryer is more robust than other smaller dryers I've used which usually have no weight. I used it on Diane Kruger's hair for the launch of Mr Nobody.'' 

''I used the BaByliss PRO Heater Rollers on Agyness Deyn's hair to create a big Marilyn Monroe-esque style for the Royal Academy of Arts Summer preview exhibition at Soho house.''        

Adam's skills are frequently in demand for fashion shows and glamorous photo shoots around the world. Keeping up with the stars looks and trends to watch, Adam shares his inspiration for the hot looks of the future; 'Buns are still very now with braids also continuing to be a huge trend throughout Autumn and Winter. Texture and Volume are also key aspects, reflecting the retro 80's feel at Marc Jacobs. We are seeing a return to glamour for Winter with hair looking perfectly conditioned and groomed with a glass-like shine.''

''Big, bouncy curls are popular as ever, I've created the 'No Perm' Perm using the BaByliss PRO Hot Sticks for several celebrity clients inspired by the look at Marc Jacobs and Vivienne Westwood.''