TIME FOR A ROYAL CELEBRATION…
BABYLISS HAIRCARE APPLIANCES RECEIVE PRESTIGIOUS INNOVATION AWARD FROM THE QUEEN
BaByliss & BaByliss PRO, part of the Conair Group Limited, have been presented with the UK’s highest accolade for business success in innovation. The company has been recognised for the brand’s ground-breaking Auto Curl™ system, which is utilised in the BaByliss Curl Secret consumer appliance and BaByliss Pro Perfect Curl for haircare professionals in the salon.
The Auto Curl™ system revolutionised the haircare industry when it launched in 2013 by enabling the professional and the consumer at home to create longer lasting curls with minimal effort. Together, Curl Secret - the UK’s best-selling haircare appliance for two years running- and Perfect Curl changed the haircare landscape, setting an innovation benchmark in the category that still today remains unrivalled. And BaByliss has now received The Queen’s Award for outstanding business achievement in innovation.
Ian Nuttall, Managing Director of the Conair Group Limited, who will receive The Queen’s Award from the Lord-Lieutenant says, “We’re thrilled to receive this prestigious award. Delivering ground-breaking hair appliances for the hairdresser and the consumer has been the driving force of the BaByliss brand for over 50 years. We work to create technological firsts so it’s incredibly exciting to be recognised with this award from the Queen for our innovation”.
Auto Curl™ System, How it Works -
The hair is divided into sections and then automatically drawn into the ceramic curl chamber of the styler where it is softly held and gently heated from all directions to form the curl. Hair is then simply released from the styler to reveal the desired curl.
View the product in action - https://www.youtube.com/watch?v=5FJOsTg6D_w
About The Conair Group Limited -
The Conair Group Limited is an international consumer and professional products company with a global mission to provide innovative and technologically advanced products that improve the everyday lives of their customers. The leading brand within the Conair portfolio is BaByliss.